866.700.1524 ext. 302
Taking Your Business to the Next Level by Partnering with Venice Nutrition
“How Wonderful it is that Nobody need wait a Single Moment to Change the World” - Ann Frank
I’ve been in the Fitness Industry for over 20 years and in the last couple of years I’ve changed more lives than in all my years combined .. I’d call that “Success”
I came to the United States in the early 90’s. Los Angeles allowed me to make my passion my career and when you can do that it rarely seems like work.
From being a young teenager I was involved in competitive sports, sprinting turned into the unique world of bodybuilding and the quest for information started early.
20 + years of books and lectures, seminars and courses and I had a pretty good gig being a Personal Trainer is LA.
I was very confident about my skill set and my ability to communicate it, I was changing lives one person at a time. There were however frustrations that I didn’t seem to be able to overcome.
1. I love what I do but if I wasn’t working, I wasn’t getting paid. I didn’t feel comfortable going back home to England for more than a week as I’d lose income and the flow of my business always suffered. To some extent that is still very true, however I was well aware that is my business depended completely on me then it wasn’t a business at all .. it was a job.
2. I have no problem talking to people, some might say the problem is shutting me up and I do have a lot to say ! I have studied for decades, I have so many answers in my head that can help so many people and yet my audience was one person at a time.
3. I had a ceiling looming above my head. I hadn’t touched it yet, but it was right there. I can only work so many hours in the day and being paid by the hour meant I had a ceiling on my income. I could increase my rate but there too there must be a ceiling. Now I was far from hitting that ceiling but I sure didn’t like it being there.
4. My business (JOB!) had one major flaw and it was huge. Thankfully the competition also has the same flaw so everything being equal I was still in a good place. The flaw was ‘Nutrition’.
I know Nutrition. Not saying that Im the ultimate expert but Nutrition, Physiology, Training and Performance is all I have ever read. I have a pretty awful memory (I blame aspartame in the 80’s) but I can read and recite my studies all day. Maybe a client might bring up a subject and I’ll go to read up a little more on it .. next thing Im wearing out the highlighter pens, printing off every article I can find and bringing it all back together in my own words, as I love to write.
I know Nutrition. I competed for years upon years, my body was an experiment for every diet over a 13 year span. Then I have all my clients, as I put them on stage I would learn a little more each time by watching their bodies change. It’s still absolutely fascinating to me.
All PT know how crucial Nutrition is. The greatest workout cannot undo poor nutrition. I used to do it all by hand with a pencil and a calculator, then I had a number of software programs, but still the product I was supplying was inadequate. One of the man reasons “Diets” fail is non compliance and because giving someone a piece of paper with their meals on can never build compliance I was setting my clients up for failure. I knew it and so does every PT our there. The one saving grace was that in working with my clients on a regular basis I could help educate them on Nutrition and hopefully give them the understanding and knowledge to implement quality choices into their life.
“Don’t you see? If your Business Depends on You , You don’t own a Business – you have a Job. And it’s the Worst Job in the World because you’re working for a Lunatic” - E Myth (Michael E Gerber)
I was at a friend’s gym one day and he was talking about Nutrition and the program he was using. It took me about half a blink of an eye to know “I had to have it”
Coincidently (or maybe not) the program was Venice Nutrition a company I was very familiar with. Infact I had referred a number of my clients to them as I knew they could do better work than I could with Nutrition. I had the skills; I did not have the tools. I was looking right at the “Tools”
“Luck is when Preparedness meet Opportunity”- Earl Nightingale
I knew the company, I was friends with the founder and I had lived Blood Sugar Stabilization for over a decade. All my studies and a very fabulous gentleman (Billy Smith) brought me to Blood Stabilization. So I was at a friend’s gym, looking at the very tool that supported my very belief system .. I had to have it ! It took a 30 minute conversation sitting in my car between clients for me to purchase the License and the Advanced Business Coaching.
This is one huge lesson I might pass on right here. If you’re in the fitness industry and you find yourself really trying to persuade someone to see an incredible opportunity available to them in their field of expertise then that is not good ROI (as Mark would say)
If a Health Professional looks at what Venice Nutrition has to offer them and doesn’t jump all over it then maybe they they’d chuck that winning lottery ticket also.
What I saw that day was a way to rid myself of my 3 main work related frustrations
1. I can talk .. I could see the audience
2. The ceiling.. just got blown off
3. My Product .. was now complete.
“The Solution is in the System” - AT+T
There can be no success without a plan. I have an Hons Degree in Business and I still didn’t have a plan.
Being a PT your schedule can run your life, nothing is ever certain and plans are made but too often shelved.
When times are good, you’re so busy all you do is work. My times are tough you get very creative, formulate the plans get everything lined up … and then you’re busy again.
Know your strengths and one of mine is accountability. I hate to be late for anything and I hate to let people down. Its part of being in the service industry, we care too much for everyone else and put ourselves at the bottom of the list.
Bought it, agreed to it, had no clue what I was getting myself into...
The Advanced Business Coaching took one month and it did more for me than my 6 years of Business Study.
A weekly call with Mark and lots of homework and we dissected my work, hour by hour, dollar by dollar. I logged every minute of my day and was horrified at the end of it when I discovered my “Actual” hourly rate. Try that one, every email, every phone call every unused time between clients .. I was not happy
Some major changes happened right there
Action Plans that detail every opportunity I have and a step by step approach for each.
I’ve been in this industry for most of my life .. I know a lot of people, I now saw opportunities everywhere I looked. It would have been overwhelming, but now I had a plan … many many plans.
Working for myself and just by my character I don’t like debt and I sorry about spending large amounts of money.
Now I needed a new website, I had a license to pay for, fees to pay, a trip here, more money there, I live in Los Angeles (the money pit of the West Coast). I was a little stressed.
Took about 90 minutes and Excel for me to figure out my ROI to do what I needed to do and it equated to about 22 online members for a year. When we broke it down to that the decisions were made with ease. That is how you grow, you plan, you see, you execute.
I also wanted to build passive income. I found a number I needed and we broke that down too. If I would build coaches under my license then with just 4 hours a day they would bring me to that figure.
One month is all it took. Advanced Coaching made all my opportunities a reality; I have a plan for everything. The confidence that comes with that is priceless.
Now the plans do change. Some things work, some don’t and new opportunities arise and so I update my Action Plans accordingly.
Without doubt the best investment a Health Professional can make in their Business.
I am pretty sure that without it I would not be typing this today. It might sound dramatic but it is as honest as I can be. It’s almost embarrassing, I went to Business school and I’m a pretty savvy chick and yet one month changed everyting.
For me .. to have a Plan is to have Peace. I know where I’m going and I know what I have to do.
THE POWER OF PARTNERSHIPS
CONCENTRATE ON WHAT YOU’RE GREAT AT AND SEEK OTHERS WHO ARE GREAT AT THE REST
I’ve worked for myself since my mid 20’s and it can be daunting at times. With Venice Nutrition you go from roaming lonesome to being thrown into a ready made support team.
Even the members on the site have Webinars, tutorials, articles. Blogs, 24 hours support.
As a coach you have continual Advanced Coaching to every area of Health and Nutrition. We have Business Development programs and we have an entire Health Pro Division, dedicated to helping every coach build their business.
We have Corporate Wellness trainers to show us the way into what was a whole new arena for me and we have Speaker Training.
Venice Nutrition is full of people who have followed their passion and it shows. If you grow then we all grow and we continue to do what we love to do .. to change lives and show people how to be the best that they can be.
I worked a Corporate job for a few years and I know how it is to work with people who ‘do their job’ There is no comparison, there will be times that you hit a bump and before you know it there’s a whole gang of VN team members to help you get over it. You have a problem, they will work with you to find the solution.
It also means that when you see opportunities elsewhere or are outside of your field of experience there is a team there to fill in the blanks and connect the dots.
Which brings me nicely to my story so far.
Fitness Expert, Nutrition Coach, Wellness Speaker + Author
I have always had a passion for the Fitness Industry. I focused on Natural Bodybuilding for years and created my own video training system. As I moved more into the business side of fitness I decided to Franchise 3 Fitness Togethers. We have seen tremendous success through the years.. We have built a great team of personal trainers and most important our clients get great results.
I am always looking for things that can provide our clients with an overall better experience and education. I realized that our Training system is at a high level and unfortunately our nutrition advice was average. In September 2008 it was time to find a Nutrition Program that would provide the same cutting edge information as our training system.
As I researched nutrition programs, Venice Nutrition was by far the best in all categories, Philosophy, Support, Infrastructure, Marketing and most important the program works for all types of clients, whatever the goal.
I decided to License the Venice Nutrition Program and it has provided my business with everything we needed in Nutrition and Wellness. The Program gets clients fantastic permanent results and educates them through the process... the Certification and Support system has taken each Personal Trainers skill set to another level... The Marketing Material has provided a stronger connection within the community, we now have a relationship with the Subway location in Alpharetta, GA. The Wellness support has allowed us to partner with local businesses and provide personal training and nutrition coaching for their staff and do Lunch and Learn Presentations... Basically the partnership with Venice Nutrition has enhanced every aspect of my business.
In addition there has been a very positive Return on Investment, their Licensing Package is extremely affordable and the ROI is almost immediate. Our gross revenue has increased in all areas and the nutrition has become very profitable for our business.
If you want to provide your clients with the nutrition guidance they deserve and the Nutrition and Wellness Program your business needs, then Venice Nutrition is your Solution.
Owner and CEO of Fitness Together Health Clubs
I'd been referring my physical therapy patients to Venice Nutrition for years with amazing results. I even became a client of VN myself, and a walking success story of the program. Early in my relationship with Venice Nutrition, the coach I referred patients to approached me about getting certified. At that time, I firmly believed that as a physical therapist, I should stick to my niche, and send patients to someone else for nutritional counseling.
When the economy took a downturn, I began looking for an additional revenue stream. Mark MacDonald told me that when implementing VN into an existing business, you typically see a 30% increase in revenue within 3 months. My staff and I got certified, and even in this market, Mark’s prediction came true!
Venice Nutrition is now a core aspect of my business. I am so grateful to be able to empower people in yet another way, while improving the earning potential of my whole staff! This has been a huge morale boost for an already positive staff, and I wish I had done it sooner!
Physical Therapist, Nutrition Coach + Wellness Speaker
As a Corporate Wellness & Performance Business, we've always understood the importance of Nutrition in the Health Industry. We were looking for a Program that was scalable and could provide our business with a wellness system.
Business owners wear many hats. What we found with Venice Nutrition is that they make those multiple roles easy for you.
They provide a complete business model that covers all the essentials: Education, Support, Marketing, Websites, Management Tools, Advanced Nutrition & Fitness Coaching and Speaker Training.
The moment we began licensing the system it had an immediate positive impact on our business. The impact came in the form of health challenges launched at our corporate centers, as well as the clients from our Performance Centers beginning to experience better energy, body fat loss and increased mental sharpness.
By partnering with Venice Nutrition we achieved our goal of providing our clients with a nutrition program that yields permanent results.
Corporate Wellness and Performance Studios
I played in the NFL for 12 years and was always interested in owning a Health Club. Being a professional athlete you have the best facilities and information available at your finger tips. When I retired and became a part owner in The Forum Athletic Club (2 locations) I realized that there were not many quality nutrition programs available for our members.
Most programs were designed around taking supplements or calorie deprivation, overall they seemed very unrealistic for people with busy lifestyles to work into their lifestyle.
I wanted to find a Program that would work for all of our members, who are a mixture of , athletes, working professionals, stay at home moms, and members with medical challenges. I was referred to Venice Nutrition by another Health Club located in Boston Massachusetts . They license the Venice Nutrition program and their members experience fantastic results and the Club has seen a big increase in revenue from nutrition coaching and from wellness programs with local businesses.
It sounded like the exact type of program we were looking for and it was. We launched Venice Nutrition consulting practices in both Clubs and it has been a great addition. The majority of our trainers became certified by Venice Nutrition and we now have many non trainers certified. We have built quite a nutrition team. Besides all the obvious benefits, better member results & retention, increase revenue stream in personal training (clients who get results want to keep training) and a strong increase in revenue from nutrition consulting… the best part of the partnership with Venice Nutrition is how they train each Nutrition Coach on how to Network and Market outside of the Health Club. We all know what it costs to get a new member and with Venice Nutrition we have been able to cobrand on all the marketing pieces and make an great impact in the community, drive new members into the club all without investing any additional dollars into marketing.
With Venice Nutrition, both of our clubs now have a complete solution for members. I strongly recommend the entire Venice Nutrition Program, Certification and Licensing.
COO and Part Owner, The Forum Athletic Club
I have been working with Venice Nutrition and Mark Macdonald since 2001 and as a result of that relationship, I have grown both personally and professionally. Mark is truly the most passionate, genuine, and inspirational person I know, and is committed to improving the quality of people’s lives through health, nutrition, and fitness. Over the years, my clients have had tremendous success in working one-on-one with Mark and the system he developed.
With his expertise in nutrition and understanding and experience in business development, Mark’s leadership has supported me and my business in reaching my goals of connecting to more people to assist them in their fitness and health, providing better service to my current clientele, and allowing me to expand my business to create a stream of passive revenue.
Having my own personal training business, I discovered that it was a challenge to have real growth potential because I was acting as a one-man show with only so many clients I could work with in a day, and a limited amount of billable hours. In addition to being the trainer, I am also the bookkeeper, salesman, and CEO. It really leaves little time to spend thinking about how to grow my business. Venice nutrition has been able to provide that opportunity for my business and for me.
Licensing the Venice Nutrition Program has provided my business with a scalable Nutrition and Wellness System. The Certification Process provides the education and support each nutrition coach needs and the VN Workplace Wellness Partner Program provides all the necessary tools to engage businesses, present Lunch and Learns, and enroll the business into a wellness program.
The partnership between Advanced Athletics and Venice Nutrition has taken my business to another level. The service to my clients has improved, and so has my business revenue streams & overall net profits.
Licensing the Venice Nutrition Program is one of the smartest moves I’ve made in the development of Advanced Athletics.
Fitness Expert, Kinesiologist, Wellness Speaker & Author
You never know where life will lead you. Two years ago, Venice Nutrition was not part of my world. Now I can not imagine life without it. The impact Mark Macdonald and his creation, Venice Nutrition, have had on me personally and professionally is incredible. Mark helped me see that my experience of “yo yo” dieting was not something of which I had to be ashamed. Mark showed me that my past could, and eventually would, serve as a tool to help me relate to others in similar situations.
Venice Nutrition has enabled me to help others live a better, healthier life.
Venice Nutrition is so different from any other program out there. The wealth of information available to coaches is constant and cutting edge. Venice Nutrition has created an incredible foundation through which coaches can be propelled to greatness. There is unwavering support for coaches from Venice Nutrition. The goal is to make coaches efficient and effective so we can have the greatest impact on each individual.
I have been blessed with an opportunity to change people’s lives and that opportunity came because of Mark and Venice Nutrition. What better impact on someone than leading them to health? Nothing else matters as much as our health. To give people hope and to show them a clear and distinct path to a healthy lifestyle, based on science, is the best gift I can give. Through Venice Nutrition, I have touched my client’s lives and made them better. In turn, they have impacted their friends and family – further extending the good work of Venice Nutrition.
Because of the training Mark and Venice Nutrition provided me, I was able to land a large corporate client. I was given an opportunity to be in front of hundreds of people searching for answers about their health. I was able to provide the answers they sought and help make health a priority in their lives.
I could never have accomplished what I have, without Mark and Venice Nutrition’s support and championing. This organization has given me a clear professional purpose: to help educate people on the health structure and to give hope in this world of magic diet pills and quick fixes. Even a few seemingly small changes can have an enormous impact on a person’s health. Mark Macdonald and Venice Nutrition lead people to make those changes.
Nutrition Coach + Wellness Speaker
As a strength, conditioning and speech coach I found it was crucial for my clients to feed their bodies optimally. I worked mostly with Athletes who wanted to gain muscle and improve their strength and speed. I understood that to educate my clients about Nutrition, I first needed the education myself. The other stipulation was that I have other clients who focus on body fat loss, so whatever program I partnered with needed to work with both types of clients.
I chose to partner with Venice Nutrition because they are the best on the Market by far. Their Certification Process teaches you the physiology of the body and then how to teach those same ideas to your clients. In addition to that, their Support System is powerful… any question you have, any client you're working with, they provide a video, an audio file, a webinar, or another means of instruction that contains the answers. One of their most powerful tools is a live weekly coaching call that focuses on cutting edge information.
The education and software provided me with the skill set to take all of my clients to another level. My training has always been strong, and Venice Nutrition provided the final piece to the puzzle. In addition, by Licensing the System I immediately had a nutrition business. Venice Nutrition provided a complete Nutrition website as well as tools to manage all clients and leads.
Finally, the partnership also provided a powerful additional revenue stream. My business’ gross revenue increased by 30% in the first year through the addition of nutrition.
Venice Nutrition’s Business Package will take your business to a higher level.
Strength, Conditioning and Speed Coach + Nutrition Coach
These are just a few of our Health Professional Testimonials, if you would like more please email Testimonials@Venicenutrition.com